Data, AI & Analytics — United Kingdom & Nigeria
We help businesses and governments
use data and AI to grow.
From Africa to the UK, we train teams, build AI tools, and set up the systems that help you make better decisions, create jobs, and grow revenue. No jargon. Just results you can see.
From Goals to Growth
It starts with what you want to achieve
Every leader has goals — whether you run a business, a government agency, or a training programme. Grow revenue. Cut waste. Serve people better. The challenge isn't ambition — it's knowing whether you're actually making progress. That's where data and AI come in, and that's where we come in.
Start with simple business objectives
Before any data, dashboards, or technology — you need clarity on what success looks like. Your goals don't need to be complicated. "Increase online sales by 20%", "Reduce the cost of acquiring a customer", or "Understand why users drop off before purchasing" — these are real, actionable starting points that every business leader can articulate.
Break objectives into measurable KPIs
Once your goals are clear, we translate them into the specific numbers that tell you whether you're winning or losing. Each objective maps to Key Performance Indicators that can be tracked, trended, and acted on — turning abstract ambitions into concrete benchmarks your entire team can rally around.
Let KPIs guide every decision you make
Your KPIs become the compass for your entire operation. They determine what data you collect, which tools you need, how you measure success, and where you invest next. Everything we do — from analytics implementation to AI-powered products — is built to serve the KPIs that matter most to your business.
"Grow Revenue"
"Reduce Costs"
"Retain Customers"
"Stay Compliant"
"Unlock Revenue & Create Jobs"
"Make Faster Decisions"
We build data products tailored to your business
Your first-party data is your most valuable asset. We don't just help you collect and report on it — we build custom data products designed around the specific needs of your organisation. Whether it's a customer intelligence engine that predicts churn before it happens, an AI assistant that lets your team query revenue data in plain English, or an automated compliance monitor built around your exact regulatory requirements — every product we create is shaped by your goals, your data, and your industry.
No two businesses are the same, and no off-the-shelf tool can give you the edge that a purpose-built data product can. We work with your existing first-party data — CRM records, product analytics, transaction history, customer interactions — and transform it into tools that drive decisions, automate processes, and create genuine competitive advantage.
See Our AI & Data ProductsAsk your data questions in plain English and get instant, accurate answers.
Predict churn, identify upsell opportunities, and segment audiences automatically.
AI-generated weekly summaries highlighting what changed and what to do next.
Continuous compliance monitoring tailored to your specific regulatory landscape.
Every section of our website reflects a piece of this framework. The Problem explains why organisations without measurement fail. The Measurement Journey shows the step-by-step process from raw data to real insight. Our Services are the hands-on work that makes it happen. And EventParity automates the governance layer — ensuring the data powering your KPIs is clean, compliant, and trustworthy.
The Problem
Most organisations are flying blind
You're spending money, hiring people, running programmes — but do you actually know what's working? Without proper data, every decision is a gamble. Whether you're running a business in Lagos or London, the problem is the same.
Wasted Budget
Businesses waste an average of 26% of their marketing budget on channels and campaigns that don't work — simply because they aren't measuring properly.
Invisible Customers
If you don't know how people find you, what they do on your site, and why they leave — you're losing customers you'll never even know about.
Gut-Feel Decisions
Without data, decisions are based on opinion. The loudest voice in the room wins — not the smartest strategy. That's a risk your business can't afford.
There's a better way.
We set up the systems that let you see exactly what's happening in your business — so every decision is backed by evidence, not guesswork.
See How We HelpThe Measurement Journey
From raw data to real business growth
Measurement isn't just about installing a tracking tool. It's a deliberate, step-by-step process that turns what happens on your website and app into the insights that drive revenue. Here's how it works.
Plan Your Measurement
Before a single line of tracking code is written, you need a measurement plan. This is the blueprint that defines what to track, why you're tracking it, and how it connects to your business goals.
Without a plan, you end up with messy, incomplete data that nobody trusts — and nobody uses.
Web & Mobile — Different Channels, One Strategy
Your customers don't live on just one platform. They browse on their phone, research on their laptop, and convert on a tablet. A systematic measurement plan captures the full picture across websites, mobile apps, and every touchpoint in between — so you're not making decisions based on half the story.
What Gets Planned
- Which user actions matter most (clicks, sign-ups, purchases, video views)
- How events should be named and structured consistently
- What data needs to be captured with each event (product name, value, category)
- Where data flows — from your site or app into analytics, marketing tools, and data warehouses
Capture the Right Data
Once the plan is in place, we implement tracking across your web and mobile properties using tools like Google Analytics 4, Google Tag Manager, Adobe Analytics, and mobile SDKs. Every button click, page view, form submission, and purchase is captured cleanly and consistently.
Translate Data into KPIs
Raw data on its own is just noise. The real value comes when you translate it into Key Performance Indicators (KPIs) — the handful of numbers that tell you whether your business is winning or losing.
What percentage of visitors actually do what you want them to do?
How much does it cost to win a new customer through each channel?
How much is each customer worth to your business over time?
Are users engaging meaningfully, or bouncing after 5 seconds?
These KPIs turn into actionable insights: "Our mobile app converts 3x better than our website — let's invest more in the app experience" or "Customers from organic search spend 40% more — let's double down on SEO." This is how data becomes a decision-making tool, not a dashboard that collects dust.
Power Personalisation & Marketing
Here's where measurement becomes truly powerful. The data you've carefully planned and captured doesn't just sit in a report — it fuels your marketing engine.
Personalisation
When you know what a customer has looked at, what they've bought before, and what stage of the journey they're in, you can show them exactly the right message at the right time. A first-time visitor sees an introduction. A returning customer sees a tailored offer. This isn't magic — it's measurement, done properly.
Smarter Marketing Spend
With clean data flowing from your measurement framework, your marketing platforms (Google Ads, Meta, email tools) can build audiences based on real behaviour — not guesswork. You stop wasting money showing ads to people who've already bought, and start investing in the channels that actually convert.
Attribution & Mobile Measurement Partners
If you run a mobile app or invest in paid advertising, you need to know which campaigns are actually driving installs and revenue. This is where Mobile Measurement Partners (MMPs) come in.
How Your Data Feeds MMPs
The measurement framework you built in stages 1-3 feeds directly into your MMP. When a user installs your app and makes a purchase, the MMP traces that journey back to the ad they clicked — giving you accurate return on ad spend (ROAS) across every channel.
Better Targeting, Less Waste
MMPs use your event data to build lookalike audiences (finding new people who behave like your best customers), run retargeting campaigns (bringing back users who didn't convert), and suppress audiences (stopping ads to people who've already purchased). Every unit of ad spend works harder.
Not sure where you are on this journey?
Most businesses we work with are stuck somewhere between stages 1 and 3. That's completely normal — and exactly where we come in. We'll assess where you are today and build a clear roadmap to get you to where the data is actually working for your business.
Book a Free ConsultationWhat We Do
Services that help you grow
Whether you're a startup in Lagos, a state government, or an established brand in London — we have the tools, training, and expertise to help you use data and AI to make better decisions and grow faster.
Search Engine Optimisation (SEO)
Get found by the people who are already searching for what you offer. We audit your website, research the right keywords, and optimise your content so Google puts you in front of the right audience.
- Technical SEO Audits
- Keyword Research & Strategy
- On-Page Optimisation
- Competitor Analysis
- Monthly Performance Reporting
Analytics & Measurement
Know exactly how customers find you, what they do on your website, and what makes them buy. We set up world-class tracking so you never have to guess again.
- Google Analytics 4 Setup & Configuration
- Google Tag Manager Implementation
- Conversion Tracking & Goal Setup
- Custom Dashboard Creation (Looker Studio)
- Measurement Framework Development
Data Governance & Compliance
Protect your organisation from data breaches, regulatory fines, and compliance headaches. We build the frameworks that keep your data clean, safe, and legal. As an ICO-registered and SCUML-certified organisation, we practise what we preach.
- GDPR, NDPA & Data Privacy Compliance
- Enterprise Governance Frameworks
- Data Quality Standards & Monitoring
- Regulatory Compliance (FCA, NDPC, CCPA, HIPAA)
- Governance Maturity Assessments
Marketing Technology
Your marketing tools should work together seamlessly. We integrate, configure, and optimise your marketing technology stack so your team can focus on what matters — growth.
- Adobe Experience Cloud Implementation
- Tag Management (Tealium, GTM)
- A/B Testing & Personalisation
- Customer Data Platforms
- Marketing Automation
Data Strategy & Consulting
Not sure where to start? We help you build a data strategy that aligns with your business goals — turning information into a competitive advantage you can actually use.
- Data Strategy Roadmaps
- Measurement Framework Workshops
- Vendor Evaluation & Selection
- Team Training & Data Literacy
- Cloud Architecture Advisory
Dashboards & Reporting
Stop drowning in spreadsheets. We create beautiful, easy-to-understand dashboards that show you what matters — updated in real time, accessible to everyone on your team.
- Looker Studio Dashboards
- Power BI & Tableau Reporting
- Automated Monthly Reports
- Executive KPI Dashboards
- Campaign Performance Views
AI-Powered Data Products
Your data is valuable.
AI makes it work for you.
The businesses and governments that grow fastest are the ones that put their data to work. We help organisations turn the information they already have into AI-powered tools that answer questions, spot opportunities, and save time.
Whether it's a tool that lets your team ask questions about sales in plain English, a system that predicts which customers might leave, or an automated compliance checker — we build practical AI products that solve real problems.
Data products we build for organisations like yours
Every organisation has unique data and unique challenges. Here are some of the ways we help businesses and governments put AI to work on their specific problems.
Conversational Data Assistants
Imagine your team asking questions like "What were our top-performing campaigns last quarter?" and getting instant, accurate answers — in plain English. We build AI assistants that sit on top of your data warehouse and let anyone in your business query data without writing SQL.
Customer Intelligence Engines
We build products that analyse your customer data to predict churn, identify upsell opportunities, and segment audiences automatically. Your sales and marketing teams get AI-generated recommendations on who to target, when, and with what message.
Automated Reporting & Narratives
Instead of someone spending hours building a weekly report, we create AI-powered systems that automatically generate written summaries of your data — highlighting what changed, what matters, and what action to take. Your team gets insights delivered, not dashboards to decipher.
Compliance & Governance Automation
AI can continuously monitor your data for privacy violations, quality issues, and regulatory risks — flagging problems before they become fines. We build automated governance products that keep you compliant with GDPR, NDPA, CCPA, and the EU AI Act without the manual overhead.
Content & Personalisation Engines
We build products that use your customer data and LLMs together to generate personalised content at scale — product descriptions, email copy, landing pages, and recommendations tailored to each user segment. The right message, for the right person, generated in seconds.
Custom AI Integrations
Already using tools like Salesforce, HubSpot, or Slack? We build AI layers that plug into your existing stack — enriching your CRM with predictive scores, automating ticket classification, or summarising customer feedback at scale. No rip-and-replace required.
Our approach: no vendor lock-in, no black boxes
We don't tie you to a single AI provider. We evaluate which model is best for your specific use case — sometimes that's Claude for nuanced analysis, GPT-4 for generation, or Gemini for multimodal tasks. You get the best tool for the job, not whatever's trending.
We build with privacy-first architecture. Your sensitive business data is never used to train third-party models. We use secure API connections, local deployments where needed, and ensure every product meets your compliance requirements.
We don't build flashy prototypes that fall apart in production. Every data product we deliver is tested, documented, and designed to run reliably at scale — with monitoring, error handling, and clear handover to your team.
Our Process
Simple, transparent, results-driven
We don't believe in jargon or black boxes. Here's exactly how we work with every client.
Discovery & Workshop
We start by understanding your business, your goals, and what success looks like for you. No technical jargon — just an honest conversation about where you are and where you want to be.
Week 1Audit & Research
We look under the hood — auditing your current setup, researching your market, and identifying quick wins alongside longer-term opportunities.
Weeks 1-2Build & Implement
We set up your tracking, configure your tools, and build your dashboards. Everything is tested rigorously before going live.
Weeks 2-4Handover & Training
We walk your team through everything we've built, train them to use the dashboards, and make sure you're confident before we step back.
Weeks 4-6Ongoing Support
Need us to stick around? Our monthly retainers keep your analytics sharp, your SEO climbing, and your data clean — so you can focus on running your business.
Ongoing🌎 AI for Africa
Practical AI solutions for African businesses and governments
Africa is ready for AI. Not the hype — the real thing. Starting from Nigeria, we now work with businesses and governments across the continent to build tools, train teams, and deliver results. We help organisations sell more, collect revenue better, and give young people the skills employers actually need. SCUML-certified in Nigeria, ICO-registered in the UK, and built to serve Africa.
AI & Data Training for Youth
We run hands-on training programmes that teach young Africans real AI and data skills — not theory, but the exact skills that companies are hiring for right now. Starting in Nigeria and expanding across West, East, and Southern Africa, we prepare the next generation for the jobs of today and tomorrow.
Smarter Government, Powered by AI
We help national and state governments across Africa move faster and decide better by weaving AI into the processes that matter — budgeting, procurement, healthcare, education, revenue tracking, and planning. Every arm of government gets the same advantage. Less guesswork, more results.
Trade & Commerce Digitisation
We help businesses and trade bodies move from manual to digital — whether you're in Lagos, Nairobi, Accra, or Johannesburg. Track what's selling, understand your customers, and make your supply chain visible. Simple dashboards, real insights, better margins.
Fintech & E-commerce Analytics
If you run a fintech, an online store, or a payment platform anywhere in Africa, we set up the tracking and dashboards that show you exactly how customers find you, where they drop off, and what makes them pay. Stop guessing, start growing.
Data Protection & Compliance
From Nigeria's NDPA to Kenya's Data Protection Act and South Africa's POPIA, data regulations across Africa are getting stricter. We help you get compliant, stay compliant, and build trust with your customers and citizens. SCUML-certified and ICO-registered — we practise what we preach.
AI Assistants for Your Business
We build AI tools your team can talk to in plain language. Ask questions about your sales, your customers, or your operations — and get answers instantly. No coding needed, no expensive software licences. Just your data, working harder for you.
Why work with us in Africa?
We are SCUML-certified in Nigeria and ICO-registered in the UK. We meet regulatory standards in every market we operate in, and we help our clients do the same across their jurisdictions.
We bring international best practices from working with brands like British Airways and WorldRemit, combined with deep understanding of African business realities. We started in Nigeria and we are expanding across the continent because we know these markets from the inside.
Every project includes training for your team. We don't just build tools and leave — we make sure your people can run, maintain, and grow what we build. We are building African capacity, not dependency.
We don't sell expensive software you don't need. Start with a pilot, see real results, then scale. Our solutions work on the devices your teams already use — phones, tablets, and laptops. No fancy infrastructure required.
Ready to bring AI into your business or government?
Whether you're in Lagos, Nairobi, Accra, or Johannesburg — let's have a conversation about what AI can do for you. No cost, no commitment. Just a straightforward discussion about what's possible.
Let's TalkOur Product
EventParity
AI-powered data governance, built for the modern business.
As regulations like GDPR, the Nigeria Data Protection Act, and the EU AI Act get stricter, businesses need smarter ways to stay compliant. EventParity is our platform that automates compliance monitoring, validates your data quality in real time, and gives you complete audit trails — without the manual headache.
- Automated GDPR, NDPA, CCPA & EU AI Act compliance
- Real-time data quality validation
- Field-level audit trails
- AI-powered validation (Claude, OpenAI, Gemini)
- Intelligent data discovery & documentation
A glimpse inside the platform
EventParity gives your team a single source of truth for how your data is structured, compliance, and data quality.
The single source of truth for your event taxonomy — so every business decision is built on data you can actually trust.
Manage event approvals and reviews with a Kanban-style board. Draft, review, approve, or reject — all in one place.
Complete history of every approval, rejection, and change — with AI-powered compliance analysis built in.
Track implementation progress, data quality scores, and compliance readiness across your entire event catalogue.
Why EventParity exists
As businesses collect more data across more platforms, the risk of non-compliance, poor data quality, and regulatory fines grows exponentially. Manual audits can't keep pace. Spreadsheet-based tracking breaks at scale. And the cost of getting it wrong — a GDPR fine of up to 4% of global turnover, NDPA penalties, or an FCA enforcement action — is simply too high to leave to chance.
EventParity was built to solve this. It sits between your data sources and your analytics stack, continuously validating every event, every field, and every data flow against your compliance rules — powered by AI that gets smarter the more it learns about your data landscape.
Data governance that fits your sector
Compliance isn't one-size-fits-all. Every industry faces unique regulatory pressures, data challenges, and risk profiles. EventParity adapts to each — giving you automated governance tailored to the rules that matter most in your world.
Financial Services
Automate FCA and GDPR compliance monitoring across trading platforms, customer portals, and mobile banking apps. Detect PII exposure in real time and maintain field-level audit trails for regulatory reporting.
E-commerce & Retail
Validate purchase funnels, ensure consent management across markets, and catch broken tracking before it corrupts your revenue data. Monitor event schemas across web, app, and marketplace integrations.
Healthcare
Protect patient data with automated HIPAA and GDPR checks. Detect Protected Health Information (PHI) leaking into analytics tools, and maintain complete data lineage for regulatory audits.
Media & Publishing
Monitor ad tech data flows for compliance, validate user consent across paywall and subscription events, and ensure data quality across editorial analytics, programmatic advertising, and audience platforms.
SaaS & Technology
Govern product analytics at scale, validate data structures across your systems, and stay ahead of EU AI Act requirements. Ensure every tracking change passes automated quality gates before reaching production.
Aviation & Travel
Validate booking funnel data integrity across multi-market operations, ensure GDPR compliance across jurisdictions, and monitor attribution accuracy across complex partner and affiliate networks.
Where We Operate
Two markets, one mission
We operate in both the United Kingdom and Nigeria. That means we bring international standards and local understanding to every project. Registered with the ICO in the UK and SCUML-certified in Nigeria.
United Kingdom
Based in London, we serve businesses across England, Scotland, Wales, and Northern Ireland. Our UK expertise spans financial services, media, aviation, and technology — with deep knowledge of FCA, ICO, and GDPR compliance requirements.
- Enterprise analytics for regulated industries
- GDPR & FCA compliance consulting
- Marketing technology setup & optimisation
- A/B testing & personalisation at scale
Nigeria
Africa's largest economy needs AI and data to unlock its full potential. We work with Nigerian businesses, state governments, and organisations to build practical AI tools, train teams, and set up the data systems that drive real growth and create jobs.
- AI & data skills training for youth and professionals
- Revenue intelligence for state governments
- Fintech, e-commerce & trade analytics
- NDPA compliance & data governance
- AI-powered business tools & dashboards
Industries We Serve
Experience across sectors that matter
"Data and AI aren't just for big tech companies. Every business, every government agency, every young person with ambition can use these tools to do more. We exist to make that happen — in Nigeria, in the UK, and wherever people are ready to grow."Toye Apampa Founder, Metaheuristic
Let's Talk
Ready to put data and AI to work?
Book a free, no-obligation conversation. Whether you're a business looking to grow, a government agency wanting better data, or an organisation ready to train your team in AI — we'll show you what's possible and how to get started.